Programmes Offered – Department of Business Administration

The Department of Business Administration, Tezpur College, offers a Bachelor of Business Administration (BBA) program under the National Education Policy (NEP) framework. The Four-Year Undergraduate Program (FYUGP) is designed to equip students with managerial, analytical, and leadership skills to excel in a dynamic business environment.

Course Structure and Key Learning Areas

The BBA curriculum covers a diverse range of subjects, ensuring holistic business education. The key learning areas include:

• Management and Business Fundamentals: Principles of Management, Business Organization, Human Resource Management, Business Policy & Strategy, Industrial Relations.
• Finance and Accounting: Financial Accounting, Financial Management, Investment Banking, Indian Financial Markets, Income Tax Law & Practices.
• Quantitative and Analytical Skills: Business Mathematics and Statistics, Research Methodology, Operations Management & Control.
• Technology and Information Systems: Management Information Systems (MIS), Database Management, Computer Fundamentals, Computer Applications.
• Economics and Business Environment: Managerial Economics, Indian Economic Scenario, Business Law, Legal Aspects of Business.
• Marketing and Consumer Insights: Principles of Marketing, Consumer Behaviour, Sales Management, Advertising & Publicity.
• Entrepreneurship and Strategy: Entrepreneurship Development, Business Policy & Strategy, Business Research Methodology.
• Professional and Communication Skills: English Communication, Alternative English, Training & Development, Business Ethics.
• Internship & Practical Exposure: The program includes an internship component to provide hands-on industry experience.

The BBA program at Tezpur College follows the UGC and NAAC guidelines, ensuring a high-quality academic framework that meets industry standards.